--- title: Cookie Policy — Zentavor description: How Zentavor uses cookies and similar technologies: categories, default consent state, Google Analytics and Google Ads providers, retention periods and how to manage cookie preferences. canonical: https://zentavor.com/cookie-policy.html --- # Cookie Policy — Zentavor > How Zentavor uses cookies and similar technologies: categories, default consent state, Google Analytics and Google Ads providers, retention periods and how to manage cookie preferences. Cookie Policy Last updated 31 August 2026 On this page - Scope & relationship to the Privacy Policy - What cookies and similar technologies are - How we use cookies - Categories of cookies - Google Analytics, Ads & consent management - Third-party providers - Managing cookie preferences - Cookie retention - Changes to this Cookie Policy - Contact information 1Scope and relationship to the Privacy Policy 1.1. This Cookie Policy explains how Zentavor Free Zone Limited Liability Company (“Zentavor”, “Company”, “we”, “us”, or “our”) uses cookies and similar technologies on websites and digital services operated by the Company, including zentavor.ae, zentavor.ai and zentavor.com, as well as related subdomains and online services (collectively, the “Websites”). 1.2. This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, disclose, retain and protect Personal Data. 1.3. Where cookies or similar technologies involve the processing of Personal Data, such processing is governed by the Privacy Policy and applicable data protection and privacy laws. 2What cookies and similar technologies are 2.1. Cookies are small text files that a website stores on a user’s device or browser. They can be used to remember settings, maintain website functionality, measure website usage, support advertising attribution and, where permitted, personalize advertising. 2.2. We may also use similar technologies, such as browser storage, tags, pixels and other identifiers. In this Cookie Policy, references to “cookies” include these similar technologies where applicable. 2.3. Cookies may be session cookies, which are deleted when the browser is closed, or persistent cookies, which remain on the device for a defined period or until deleted. 3How we use cookies 3.1. We use cookies and similar technologies for the following purposes: - to operate the Websites and provide essential functionality; - to remember consent choices and other website preferences; - to understand how visitors use the Websites and measure website performance; - to measure the effectiveness of advertising campaigns and attribute visits or conversions to advertising sources; - where the user has provided the required consent, to support personalized advertising and remarketing. 3.2. For users in the European Economic Area (EEA), the United Kingdom, Switzerland and other jurisdictions where prior consent is required, non-essential Analytics and Advertising / Marketing technologies are not enabled until the user has made the relevant consent choice. 3.3. Where prior consent is required, the default consent state for non-essential Analytics and Advertising / Marketing technologies is set to denied until the user makes a choice. 4Categories of cookies | Category | Purpose | Examples of use | Consent | Necessary / Essential | Required for the Websites to operate securely and correctly. | Core website functions, security, session operation and storing consent choices. | Always active where strictly necessary. | Analytics | Helps us understand website usage and performance. | Traffic measurement, aggregated usage statistics, page and campaign performance. | Used subject to consent where required. | Advertising / Marketing | Helps measure advertising and, where permitted, support personalized advertising or remarketing. | Advertising attribution, conversion measurement, audience creation and remarketing. | Used subject to consent where required. 5Google Analytics, Google Ads and consent management 5.1. We may use Google Analytics to understand how visitors interact with the Websites and to measure website performance. Information generated through analytics technologies may include technical and usage information such as device and browser information, approximate location derived from network information, pages viewed, interactions and traffic-source information. 5.2. We may use Google Ads and related Google advertising technologies to measure advertising performance, attribute conversions to advertising campaigns and, where the user has provided the required consent, support personalized advertising and remarketing. 5.3. We use Google Tag Manager to manage analytics and advertising tags and their consent-dependent behavior. 5.4. The Websites use Google Consent Mode v2 so that supported Google services can adjust their behavior according to the user’s consent choices. Analytics consent controls technologies used for analytics purposes, while Advertising / Marketing consent controls advertising storage and identifiers, advertising-related user data and, where permitted, personalized advertising and remarketing. 5.5. Before the user makes a choice in jurisdictions where prior consent is required, non-essential analytics and advertising consent states are set to denied. After the user accepts, rejects or saves detailed preferences, the relevant consent state is updated according to the selected category. 5.6. Depending on the advertising source and the user’s consent choices, the Websites may process campaign and attribution identifiers such as UTM parameters, gclid, wbraid or gbraid for advertising measurement and attribution. 6Third-party providers 6.1. Some analytics and advertising technologies used on the Websites are provided by third parties. Based on the current implementation, these providers include Google services such as Google Analytics, Google Ads and Google Tag Manager. 6.2. Third-party providers may process information in accordance with their own privacy and cookie documentation. Their processing may involve data being processed in countries other than the country from which the user accesses the Websites. 6.3. We do not authorize third-party advertising or analytics providers to use non-essential cookies through the Websites contrary to the user’s consent choices where consent is required. 7Managing cookie preferences and withdrawing consent 7.1. When prior consent is required, the Websites display a cookie banner that allows users to Accept all, Reject all or open Manage preferences / Cookie Settings to make a category-level choice. 7.2. Necessary / Essential technologies remain active where strictly necessary for the Websites to function. Users can separately control Analytics and Advertising / Marketing categories where those categories are presented. 7.3. Users can change or withdraw their consent at any time through the Cookie Settings control made available on the Websites. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn. 7.4. The user’s choice is stored and applied across page navigation and subsequent visits for the applicable consent-storage period. The user may be asked to confirm the choice again when that period expires, when the consent configuration materially changes, or when otherwise required. 7.5. Users may also delete or block cookies through their browser settings. Browser controls may affect both essential and non-essential cookies and may cause certain Website features to operate incorrectly. 8Cookie retention 8.1. The retention period for a cookie or similar technology depends on its purpose, configuration and provider. Some technologies operate only for the current browser session, while others remain for a defined period. 8.2. Zentavor periodically reviews the cookies and similar technologies used on the Websites. The current cookie inventory, including applicable providers and retention periods, should be made available through the Cookie Settings interface and/or an updated cookie inventory published with this Cookie Policy. 8.3. Where a third-party provider determines the duration of a cookie or identifier, the applicable retention period may also be described in that provider’s documentation. Current cookie inventory | Name | Provider | Category | Purpose | Retention | zv_consent | Zentavor (first-party cookie) | Necessary | Stores the visitor’s cookie consent choice | 12 months | zv_attr | Zentavor (sessionStorage) | Necessary | Keeps campaign/source parameters of the current visit so a contact request can be attributed | Browser session | zv_attr_last | Zentavor (localStorage) | Advertising / Marketing | Last-touch campaign attribution of a contact request across visits; written only with Advertising consent | 90 days | _ga | Google Analytics | Analytics | Distinguishes users | 2 years | _ga_ | Google Analytics | Analytics | Persists GA4 session state | 2 years | _gcl_au | Google Ads (Conversion Linker) | Advertising / Marketing | Stores ad-click information for conversion attribution | 90 days | _gcl_aw | Google Ads (Conversion Linker) | Advertising / Marketing | Stores the Google Ads click identifier for conversion attribution | 90 days Google cookie names and retention periods follow Google’s published documentation and may change; this inventory is reviewed after each change to the site’s tags. 9Changes to this Cookie Policy 9.1. We may update this Cookie Policy when our use of cookies or similar technologies changes, when we introduce or remove providers, or when legal or regulatory requirements change. 9.2. The updated version will be published on the Websites with a revised “Last updated” date. Where appropriate, users may be asked to renew or update their consent choices. 10Contact information 10.1. If you have questions about this Cookie Policy or our use of cookies and similar technologies, you may contact: Data Controller / OperatorZentavor Free Zone Limited Liability Company Registered AddressRas Al Khaimah, United Arab Emirates Emailinfo@zentavor.ai