---
title: Dynamic Pricing for Self-storage | Zentavor
description: Bring self-storage pricing in-house: a daily competitor scan sets the optimal rate, scheduled ECRI increases grow revenue without churn, every rate explainable.
canonical: https://zentavor.com/solution-dynamic-pricing.html
---

# Dynamic Pricing for Self-storage | Zentavor

> Bring self-storage pricing in-house: a daily competitor scan sets the optimal rate, scheduled ECRI increases grow revenue without churn, every rate explainable.

Solutions / Dynamic pricing

Pricing that moves with the market

Bring self-storage rates back in-house. A daily competitor scan sets the optimal price, and scheduled increases grow revenue without pushing tenants out
Competitor scanECRI rate pathIn-house control
9:41
Rate engineprice optimizationdaily scan
Self-storage · 70+ facilities · in production
94%
Rate set
$186/mo · 10×10 climate
Facility MSK-N · vs live market
Competitor scan
StorOne · 0.4 mi$179below
CityBox · 0.6 mi$198above
competitor scanECRI rate path
+5–10%revenue / year · illustrative
70+facilities, priced daily
100%pricing in-house, testable
What we do

## From a black-box operator to pricing you own

A chain of 70+ facilities had its pricing outsourced to an external operator. It was opaque, uncontrollable and impossible to test against. We brought it back in-house as one rate engine
How it works

## Three engines, one rate

Scan the market, grow existing tenants on a schedule, and keep a human in the loop: each rate explainable and yours to override

Web Rate Engine

Scans nearby facilities every day and recommends a price per unit type, folding in occupancy, demand trend and tier logic.

ECRI Engine

Raises existing-tenant rates on a schedule: first near day 120, again after around 270 days on a multifactor score, then recurring. Lift without move-outs.

Manual override & dashboard

Every recommendation is explainable and overridable on one dashboard. Pricing stays in-house, where you can test hypotheses.

Guardrails & limits

Set rate floors, ceilings and max-step limits per unit type: the engine only ever recommends inside the bounds you control.
The challenge

## Pricing you don't control

Outsourced operator

Pricing handed to an outside operator: opaque, out of your control.
You can't see how your rates sit against the street.
Raising rates on sitting tenants risks move-outs.
No way to test a pricing idea before committing.

With Zentavor

Web Rate Engine recommends every rate in-house, explainable and yours to override.
Daily scan of nearby facilities prices each unit type against the market.
ECRI lifts existing-tenant rates on a multifactor schedule tuned to tenure, without triggering move-outs.
Pricing back in-house: A/B and adjust, no vendor black box.
FAQ

## Your frequently asked questions

**
Where does the competitor data come from?**

A daily scan of nearby facilities' published rates, by unit type, within a radius you set, so each recommendation is priced against the live local market, not a guess.

**
Won't raising rates push tenants out?**

The ECRI engine raises existing-tenant rates on a multifactor schedule tuned to tenure and demand, so increases land where churn risk is low. Every increase is explainable and overridable.

**
Is pricing fully automated?**

No, every recommendation is explainable and you can override it. The point is to bring pricing in-house, not hand it to another black box.

**
Do the figures in the demo reflect a real client?**

The console runs on a real map with illustrative rates. It's grounded in a production self-storage engine (Web Rate Engine + ECRI) across 70+ facilities, but the specific prices shown are examples, not a client's numbers.

**
How does this fit beyond self-storage?**

It's a custom ML pricing build. The same approach (market-aware recommendations, scheduled increases, human-in-the-loop) applies to any business setting prices against competitors and tenure.
Let's talk

## Take pricing back in-house

Tell us your portfolio and how you price today. We'll scope a rate engine and a path to measurable lift
Request a demo